| 358
Seven Tips on how to select a domain name
Seven Tips on how to select a domain name
Instinct or random selection is not how one selects a domain name.
It is to be done with great thought and purpose. There exists a
philosophy to it. Consider the following:
. A common and sensible method would be to use the name of your
site as the domain name. Like www.writerfind.com is a sensible
domain for a site where one can locate writers or
www.dictionary.com for an online dictionary. When the purpose of
the site is a part of the URL it makes it easy for customers to
remember the site and for new browsers to click on it.
. If the domain name is for an industry then you could think of
using a generic name. Select a name that represents one hundred
percent the market segment, www.autoinsurance.com would represent
to a "T" the auto insurance business.
. Choose a domain with a.com extension. If that is not available
then the alternate should also be a top level domain type.
. A short domain name is recommended over a long one just for
the sake of easy recollection. However a long domain name can
contain more key words and this could be a benefit where
engines are concerned. Research your options carefully. A long name
works if it is dead on and meaningful.
. The golden rules are a domain name should be easy to remember,
easy to spell, and easy to pronounce. In other words tongue
twisters are out. It must be simple on all .
. Consider all marketing aspects like brand recall. Many profitable
have a domain name that is the brand identity of their
business. Examples of successful brands are Hot Mail, Google, Ebay,
and Amazon.
. Pause to think and:
A. Write down clearly the focus of your site and its business
goals. Namely "what is my site about?"
B. List the key words.
C. Use the description and key words to coin a domain name that
represents clearly the two important factors. Make a list of as
many as you can.
D. Next test availability at a domain name search engine.
E. If .com is not available check for .net and so on.
F. Be sure to zero in on a name that will serve its purpose.
Never choose a domain because its there.
G. Still in a quandary then use domain name research tools.
H. If you find the perfect name is bought by someone then
consider buying the domain name from them. This would depend on
your budget.
I. Alternately use suffixes for the domain name like universe,
world, links, resource, business, inc, store, directory, guide and
so on.
The key is to think globally. The World Wide Web has no
boundaries. Musts are recall, presence, and functionality.
About the Author: Paul Wilson is a freelance writer for
http://www.1888Discuss.com/domain/ , the premier REVENUE SHARING
discussion forum for Domain Forum including topics on domain
trading, domain registration, domain sale and offers, adult domain
and more. He also freelances for the premier Domain Site
http://www.1866Domains.com
|
